Before the end of our second year, we were given the brief for our design subject to read so that we could start thinking about what we might like to do for our final collection in third year. The brief asked us to design a range of our choosing – women’s, men’s, childrens, evening, swimwear – anything. We were all a little excited and nervous at the thought, though we had the whole summer break and half of the 1st term to come up with the concept and design our ranges.
We were asked to think of our target market – age, gender, income, occupation, etc. and design specifically for them, taking into account the cost, practicality, saleability and what trends were forecast for the season we had chosen. As for the design side of things, the brief stated that we should think of ways in which we could show our creativity and find our signature style that we could express in our range.
Easier said than done.